Uncover and document client needs, assess requirements, and identify success metrics to deploy a functional solution.

• • Hold discovery meetings/sessions with individual stakeholders
  • Combine quantitative and qualitative discover into a requirements document

Develop a formal solution.

• • Recommend brand voice, brand story, market position, color scheme, etc.
  • Review and recommend marketing tactics, content plan, and detailed delivery schedule
  • Provide formal evaluations and demos of recommended third-party solutions/providers
  • Review and finalize brand strategy and guidelines, tactical plan, budget, and forecast

Create assets and promotional materials.

• • Meet with client to review progress and receive incremental sign-off
  • Create approved assets including web design, copy, video, advertising newsletters, brochures, etc.
  • Install/contract any approved third-party solutions if applicable

Implement the marketing tactical plan and brand communication strategy.

• • Deploy solutions from sandbox to production
  • Provide ongoing support and communication with key stakeholders

Test and confirm that assumptions are valid and the message is resonating. Implicit in this data-driven approach is the fact that adjustments will need to be made to improve results.

• • A/B testing
  • Data monitoring (results, costs, KPIs)
  • Smoke tests of technology solutions to ensure functionality