Our Step-By-Step Process
Develop a formal solution.
- Recommend brand voice, brand story, market position, color scheme, etc.
- Review and recommend marketing tactics, content plan, and detailed delivery schedule
- Provide formal evaluations and demos of recommended third-party solutions/providers
- Review and finalize brand strategy and guidelines, tactical plan, budget, and forecast
05 Test & Adjust
Test and confirm that assumptions are valid and the message is resonating. Implicit in this data-driven approach is the fact that adjustments will need to be made to improve results.
- A/B testing
- Data monitoring (results, costs, KPIs)
- Smoke tests of technology solutions to ensure functionality